Shopify Ecommerce Website Builder vs Wix Website Builder

Here are the best online store builders compared – Shopify ecommerce website builder vs Wix website builder! Read and discover which one is a better option for you!


Not sure which ecommerce website builder to use? You have come to the right place!

In this article, we are going to present you a short comparison between the two best online store builders on the market – Shopify ecommerce website builder and Wix website builder.

Lets’ begin:

  • Ease of Use: Shopify is known to be the best solution for ecommerce businesses, however, it is never said that it is the easiest option. Their user experience is perfect and well-designed and you are just a few clicks away from creating your first store. Wix is also the best solution, according to their users and is probably one of the easiest ecommerce solutions out there on the market. Their user experience is great and their step-by-step guides and tutorials are very helpful.
  • Templates and flexibility: When it comes to building your virtual storefront, Shopify will definitely make things easier with their hundreds of templates available. All of their templates are sleek, modern, and responsive. There are free and premium templates for you to choose from. Wix can offer you 60 free ecommerce themes. They are stylish and modern, but they aren’t responsive. This means that you will need to place the elements manually to showcase them on mobile phones and tablets. Even though creating a site with Wix website builder gives you a certain flexibility, we can’t compare these two platforms at this point, when it comes to templates and themes. The Shopify templates definitely take the lead.
  • Product presentation and features: Shopify has fewer features when compared to Wix. You can add only 3 variants in Shopify – material, color, and size. Wix, on the other side, gives you 6 variants and more than 30 different options to choose colors. Everything changes, when you start exploring and digging deeper into the extra apps Shopify offers. You can find a great selection of add-ons which will allow Facebook stores, reviews, eBay item importers, and etc.
  • Payment options: Shopify has more payment options when compared to Wix. Please keep in mind that if you live outside Canada, the US, Australia, Ireland, Singapore or New Zealand, you won’t be able to use Shopify Payments.

Now that you are familiar with all the information, which website builder are you going to choose?